Experiential Orchestra

The Experiential Orchestra, created and led by conductor James Blachly, was founded as a way to invite audiences more deeply into the sound and experience of a symphony orchestra. Audiences are encouraged to engage with the music through dance and physical expression, the EXO's signature event being Stravinsky's Rite of Spring Dance Party, held annually.

Virgo worked with the EXO to create a logo and brand identity with is rooted in both the traditional refinement of their classical repertoire, and the bold and expressive experience of their concerts. The 'chord' of the logo is both an obvious musical allusion, but more subtly refers to the unison and power of orchestra and audience united.