Jazz at Lincoln Center 25th Anniversary

For Jazz at Lincoln Center's 25th Anniversary, Virgo helped Creative Director Luis Bravo and the JALC design team create a graphic identity and logo for the season. Rooted in the identities of previous seasons, and the master brand created by Paula Scher of Pentagram, Virgo worked to simplify the system while maintaining the sense of dynamism and motion that had defined previous seasons.

The use of angled placement of type and graphic bars is carried through to the design of the logo. Full case study forthcoming.