Porter & Sail is the premium digital concierge for leading lifestyle hotels around the world. Their mobile app extends the hotel experience off-property through insider guides and recommendations for restaurants, bars, shops, and activities, curated by contributors such as Moby, Christina Caradona, and Elettra Wiedemann.
When Virgo was approached by Porter and Sail, an initial version of their app had been created, along with hasty decisions about their brand identity which they felt didn't reflect qualities true to their misson. Virgo first worked with Porter & Sail to understand and clarify these qualities, and based on this understanding we set out to completely refresh the Porter & Sail brand. A new approach to typography, layout, iconography, color, and use of photography was created, which was then introduced throughout our redesign of the Porter & Sail app, as well as all printed and promotional material.